Zhuanzhuan helps Chengdu Universiade spread the concept of a circular economy

As the 2023 Chengdu World University Games approaches, Zhuanzhuan, China's leading second-hand trading platform, will provide recycling services for second-hand goods during the Games.

This initiative is not only in line with the green and low-carbon concept of the Games but also highly compatible with the current consumption concept of the younger generation.

Data show that the recycling economy has penetrated into the contemporary college student population, 72.04% of college students have idle items to be recycled, and 80.84% of college students are willing to carry out second-hand transactions. Concepts such as "recycling youth" and "recycling consumerism" have also emerged. Zhuanzhuan CEO Huang Wei said that the key to practicing the circular economy is to encourage people to buy and sell second-hand goods. In order to eliminate the public's concerns about the quality of second-hand goods, Zhuanzhuan is constantly optimizing its services to make second-hand goods "as good as new".

This year's Chengdu Universiade, which is open to university students from all over the world and has an important international impact, has chosen Zhuanzhuan to provide second-hand goods at the Universiade, which on the one hand validates its technological strength and brand value, and on the other hand, conveys the idea of "second-hand goods can be good" to the global youth community. As with the environmental discussion spawned by the Tokyo Olympics, this may lead to more people getting involved in the circular economy.

In fact, in today's society, especially among the younger generation, the concepts of environmental protection, low carbon, and sustainable development are deeply rooted in people's hearts. The consumption concepts of college students are also changing quietly. On the one hand, they embrace science and technology, the pursuit of fashion and innovation; on the other hand, they are also more concerned about environmental protection and advocate a green and low-carbon lifestyle. In the clothing, digital, furniture, and other consumer scenes, the second-hand market is booming.

Previously, second-hand goods were often regarded as "old goods" or "obsolete products", the quality and appearance are difficult to recognize. However, with technological advances and improved services, second-hand platforms have successfully created a brand image of the "circular economy". Second-hand goods are no longer "old goods", but "renewable resources" with environmental significance. Through standardized processing, the platform makes second-hand goods "like new products". This greatly reduces the threshold of consumers.

In the college student group, this consumer concept is especially obvious. Among them, a group of "recycling youth" have emerged to follow "recycling consumerism". For them, environmental protection and sustainability are more important than the price or performance of the product itself. This is also very much in line with the current mainstream social values.

Huang Wei, CEO of Zhuanzhuan, said that promoting people to buy and sell second-hand goods is the key to practicing the circular economy. Zhuanzhuan has improved the credibility of second-hand goods through official inspection and seven-day no-excuse return services, but it is still important to develop more new users. However, efforts are still needed to develop more new users. The cooperation with the Chengdu Universiade will help in this regard.

This year's Chengdu Universiade is open to students from all over the world and has a very important international influence. The Games' willingness to introduce second-hand recycling services during the event not only demonstrates the green and sustainable image of the Games but also sends a positive environmental signal to young people around the world.

For the Zhuanzhuan group, this is a unique opportunity. By cooperating with the Universiade, Zuanzhuan demonstrates its technological strength of "making second-hand as good as new" to the global youth community. At the same time, Zhuanzhuan also conveys to them the environmental concept of the "second-hand economy". This may drive more young people who have not yet been exposed to second-hand transactions to join the ranks of circular consumption.

Huang Wei said that Zhuanzhuan will continue to optimize its services and create a more standardized and transparent ecosystem for second-hand transactions. It's important to build a "trustworthy" image in the minds of users, and that takes a long time. Like a successful business model, effective communication requires accumulation and precipitation.

To make the second-hand economy truly mainstream, it requires the joint efforts of all sectors of society, including the government, enterprises, and the public. As a responsible platform, Zhuanzhuan is committed to technological innovation, advocating a green lifestyle, and practicing corporate social responsibility.

All in all

the successful marketing campaign has effectively shaped and communicated Zhuanzhuan's core brand images of Responsible, Reliable, Cool, International, Influential, and Technological. This will help to further enhance brand awareness and reputation.